Episode 4 - Silvia's story

Mountain assumes different meanings for each of us, depending on how we look and experience it. Thanks to the stories of Tiziana, Lisa, Dagmar and Anna, members of the LaMunt Crew, we discovered their deep connection to the mountain and the unique way they live it. The LaMunt Crew is a group of twenty women who constantly inspire us with their precious feedback.

In this fourth episode we chose to step outside the LaMunt Crew to talk about a woman who has been connected to the brand since the beginning, by promoting and selling it in first person. Silvia was born in Cortina, and from an early age she developed a passion for mountain sports thanks to her father, a coach of men’s ski jumping competitions, who introduced her to this discipline.

Today, Silvia manages a sporting goods store specialized in mountain clothing and equipment, Mountain Shop Cortina. She loves contact with people who share her passion and discovering how everyone connects to the mountain in different ways.
For Silvia, being surrounded by nature means recharging herself, reorganizing her ideas and somehow finding her own dimension, feeling part of something bigger; at the same time, it is a place where different cultures meet, especially during the high season, when Cortina animates with tourists from all over the world.

Get inspired by Silvia’s story and discover her Mountain-Me Time.